This book is basically a guide to all those who are marketing enthusiasts or those who wish to understand the concept of Marketing and its related branches like Sales and Distribution Management, Product Management, Brand Management, Service Marketing, concepts like ROI with practical application in real-time scenario, concepts of Strategic management and Supply Chain Management. All these concepts are interrelated to each other and help the marketer in making correct and concise decisions to grow in professional life. I wrote this book by teaching all my knowledge and experience of the corporate world so that the reader gets maximum benefit in one go. This is the only reason I named this book as “A Bird’s Eye View on Marketing Management”. While writing this book I also keep this thing in mind that while reading this book, the reader must not feel monotonous that’s why I included figures, charts, and diagrams to make things more convenient to understand.
Date of Publishing - 19th November 2023
Author - Dr. (H.C) Rahul Joshi Book Type - E-Book Publisher - *I I P Iterative International Publishers* Language - *English* Pages - 135 E-ISBN - 978-93-5747-566-2
